7 things that every UX designer should know

  1. A/B Tests

Let’s say your client is saying her version of the UX design is better and your think your version is better. To know, which version is working for the users, we use A/B test. An A/B test is always associated with a success metric. Let’s say if you want to people to download your e-book after looking at certain information on your page, and you have two design variations for that page. Then A/B Test can really tell you which version is working better by dividing the audience into two equal parts. One set of people will see Variation A and another half will see Variation B. Now the success metrics will be percentage of e-book downloads, also known as conversion rate. Variation with better conversion rate will be the winner. You can also run an A/B test with multiple variations.

2. User Accessibility

In UX design, you want to cater to all the users. Accessibility helps people with disabilities use the interface. There are strict guidelines available on the web that we should follow while designing the user experiences.

3. 3 click Rule

In most of the cases, a user will exit the website if she doesn’t find the required information in 3 clicks. That’s the 3 click rule.

4. Information Architecture

It is also about how you organise and structure all the content on the website. Do you know a human mind can hold only 7-bit of information in their short term memory. So why to make it even more difficult for them. Organising all the data points into meaningful categories is always a great option while designing the UX.

5. Competitive Study

Look at the competitors to see all of their good and bad parts of UX before starting the design solution. It helps you take better decisions while finding the right user experience. Use to start your competitive study, it has patterns from the best commerce funnels.

6. 5- second test

Multiple users are shown the design for 5 seconds and asked to recall what they saw on the page. This is to see the impact of design on impatient users.

7. Heat Maps & Click Maps

These are the measurement of where the user is clicking or looking the most while using the design. It really helps in improving the overall user experience of the website or app.


Top 3 UX Design Interview Questions

Now a days, there are tons of opportunities on the field of user experience. But before you land yourself in a an interview, you should be ready with these 5 questions at most of the good companies will ask you:

  1. What is UX Design?

This is the most common question that every interviewer will ask you. They want want to check your basic understanding of UX design. All you have to remember here is that design is all about solving a user problem and nothing else. You need to tell the interviewer that how it starts with utility and usability of the interface. Most of the people confuse it with just the visual designs or graphic design, but that is really the last and surface level of design that is only meant to delight the user.

2. What is your design process?

Now this is the most important question that will really help you get that damn job. Don’t just talk vaguely here. Open up one of your projects and tell them everything. By everything, I mean starting from identifying the problem, doing the competitive analysis for common UI/UX Design pattens, creating the information architecture to finally showing multiple solution you proposed for the given solution. And don’t for to show-off your knowledge of design system and user accessibility in between. If you think you’re unprepared with this question, real more about the design process here, and link one of your project to this design process. This is a very thorough article on design process, so don’t worry if you could relate it completely with your own design process.

3. Show us your design portfolio

If you’re going for a UX design interview, then portfolio is a must. Here just your dribbble/behance profile may not work. You should be ready with 3-5 projects in your Figma file. Show them the real work, and relate it to the design process you explained to them. Mostly, this interview round takes up to 1-2 hours to complete. Show them each of your project and explain every damn detail you know. And remember, start every project with a design problem and end with the solution you proposed to those solutions.


What are UX Design Patterns and why do we need them as designers?

In the world of user experience design, there are a lot of solutions that already exists on the internet. These are recurring solutions, or we can say UX interactions that the users are already aware of. For example, a user already knows how to use a checkbox, a radio button, a toggle button, a drop-down and many other similar UX design interactions. All these patterns are linked to one or more user problems. For example – A user want to navigate from one page to another. One possible solution for that is using the top header page navigation which is a very common UX pattern across the web. I hope you are now clear with what UX designs patterns actually means.

Why do we need UX Designt Patterns?

As a designer, when you come across a requirement where you have start designing something, you do not want to reinvent the wheel and create everything from scratch. There could be numerous solution that exists in the internet for the same designs problem you are solving for. It’s always better to get some inspiration and not reinvent the wheel. To do that, you need see what your competitors are doing, what industry leaders in UX are doing.

For example – You got a new project on Upwork to design a product listings page for their e-commerce website. Now you need to have a look at what industry leaders are doing. Instead of installing a hell lot of apps on you phone, you can just directly come to and look at the product listings UX patterns. Here you will get numerous screenshots from the world’s best user experiences. You may also copy and paste these screenshots in your sketch or figma file to show your client how much research you have done before starting the design.

FreePatterns.Design is the very first website that categories the UX design patterns based on the e-commerce funnel. Here you can see the UX design patterns for the following categories:

  1. Storefront UX Design Pattern
  2. Listings UX Design Pattern
  3. Product Details UX Design Pattern
  4. Review/Cart UX Design Pattern
  5. Nudge/Banners UX Design Pattern
  6. Cross-sell UX Design Pattern
  7. Purchase Confidence UX Design Pattern